Category Archives: Company Awards 2013

Mass Mutual: Keeping It Personal

Insurer MassMutual Asia has a clear policy when it comes to product design: put yourself in the customer’s shoes. This approach has led to it creating many market-leading insurance solutions, while also constantly reviewing its existing products to ensure they still meet customers’ needs. Jeanne Sau, Senior Vice President and Chief Marketing Officer at MassMutual Asia, said, “Our product design philosophy is always to take a customer-first approach.
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FWD: Satisfaction Guaranteed

It’s easy to tell what FWD values most when you speak with David Wong, Chief Executive Officer of FWD Hong Kong & Macau and Executive Vice President of the Greater China Region. As the old saying goes: The customer always comes first. While it may be a cliché, Wong believes that being “customer-centric” is the guiding principle for doing business. “Customers are always our top priority,” said Wong.
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Sun Life: Powered By Insight

Sun Life is a company that truly lives its “Action Powered by Insight” brand promise. Hence, it was no surprise when it won one best-in-class and two outstanding achiever three awards at the BENCHMARK Wealth Management Awards gala dinner. “Insight is the research, result or feedback that we gather from our customers at every touch point during our daily contact,” said Wim Hekstra, Chief Executive Officer of Sun Life.
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Prudential: Smarter Protection

With Hong Kong having one of the highest smartphone penetration rates in the world and most people practically glued to their devices everyday, it’s no wonder that Prudential sees mobile as one of the most exciting trends in the insurance industry. In recent years, the company has made streamlining its online devices and mobile applications one of its top priorities. With so much data available out there in the virtual world, providing customers with valuable resources and useful tools is paramount.
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ACE Life: A Newcomer Excels

In only two years since ACE Life Insurance Company Limited (ACE Life), part of the ACE Group, one of the world’s largest multiline property and casualty insurers, commenced operations in Hong Kong, the company is already garnering recognition by winning two outstanding achiever awards at the BENCHMARK Wealth Management Awards gala. “Getting these awards means a lot to us. It's a validation to our commitment to offering exceptional products in Hong Kong,” said Diana Kwan, Chief Marketing Officer at ACE Life.
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Blue Cross: A Focus On Change

Insurer Blue Cross is constantly striving to introduce new products to meet the evolving needs of its customers, providing them with quality services and a worry-free life. The company’s dedication to service can be summarized in three letters – P, R and C – which stand for “prompt”, “reliable”, and “convenient”.
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Ageas Shines

“The awards are solid proof of our successes in building brand awareness through different channels,” said Stuart Fraser, Chief Executive Officer of Ageas Insurance Company (Asia) Limited. “This is recognition of the resources and marketing effort we made with a view to enhance our brand image as a creative and forward-looking insurance company. Being a winner will drive Ageas further.”
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Friends Provident International: Seizing Opportunities

Friends Provident International takes no short cuts in developing its technological tools. Knights said the firm does customer research and analysis to understand the customer journey to know what the client experiences every time he or she interfaces with the company. “We want to know what their experiences have been, what things they would like to see more of and what they would like to change,” he said.
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AXA: If You Build It, They Will Come

AXA Academy has ushered in a whole new era of professional development for its managers and agents, new and old. “Blended learning, to me, is a bit of e-learning, a bit of classroom situation, a bit of field work and a bit of reading books. It is a mixture which will fit into the new generation’s way of learning.” According to Langlands, this approach will continue to ensure that AXA’s people “are ethical, deliver excellent sales service and are able to help individuals when they want it.”
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