Charles Brian-Boys
CEO
Alchemy Asia

Prior to setting up Alchemy Asia, Charles was previously a partner at The Ball Partnership/Euro RSCG and CEO of Batey Greater China, Regional Marketing & Sales Director Alfred Dunhill, Asia-Pacific, and has worked closely on the origination of the TAG Heuer brand concept and Intel Inside brand development. Charles has a wide experience in brand strategy and planning projects for multinational brands in the Asia-Pacific and world-wide. He was named AdAge top 100 influential marketers in 2002.

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